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Category Archives: Portfolio
Sales vs. Marketing Leads: How to Identify Which Leads Are Worth Your Time
Not all leads are equal. Find out how to identify high-value sales leads, nurture marketing leads, and grow your customer base.
How to Make a Good Commercial (and Avoid a Bad One)
Want to create a commercial that works? Learn what makes a video ad effective—and the common pitfalls that lead to forgettable results.
CTV and OTT in Advertising: What They Are and How to Use Them
Not sure what the difference is between CTV and OTT? Learn about what they are, how they differ, and how they can be used in advertising.
Company Newsletter
Click the link below to download and view a company newsletter I wrote and designed. I had to stay within a strict color scheme and brand design rules to feature employee quotes about the COVID-19 pandemic and various employee announcements and events.
Cybersecurity Infographics
Click the link below to download and view two infographics I created for a cybersecurity campaign.
Human Resources: Training Video
A training video I created to help employees locate and utilize a new training course and tool.
Cybersecurity Training: Mobile Devices
I scripted, narrated, and edited this training video for a cybersecurity campaign. The art and film were provided by a freelancer which I then edited together.
Cybersecurity Autumn Puns
I made “corny” autumn pun cards to attach to goodie bags to promote cybersecurity training. The message on the back of each card was identical, though the design was changed slightly to match the front of the postcard. To view the postcards, click the link below.
What Is Helpful Content, and Why Does It Matter?
Trying to boost your site on Google? Learn why helpful content matters for Google rankings and how to create accurate, engaging, and optimized articles for users and AI.
SJ Bocci Writes 